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Unlock the Untapped Power of Customer Support in Responsible Gambling
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The Emerging Role of AI Agents in Player Support
ChatBet Report: Convert WhatsApp Messages Into Bets
What Media Buyers Actually Value in 2026
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Jaap Kalma
BREAKING
Slider Images
Time to read: 4 min
Betting on Sports Europe to see deep analysis of marketing strategies
November 3, 2021
BREAKING
Events
Time to read: 3 min
SBC’s Barcelona Summit to become digital-only event
May 29, 2020
BREAKING
About SBC
Time to read: 3 min
SBC strengthens sales team with Ross Main appointment
April 17, 2020
BREAKING
Marketing
Time to read: 2 min
Jaap Kalma to bring blue chip experience to SBC commercial team
May 20, 2019
BREAKING
Events
Time to read: 3 min
AC Milan legend Franco Baresi to open Betting on Football 2019
March 7, 2019
BREAKING
Events
Time to read: 3 min
Ascend FS and SBC announce partnership ahead of Betting on Sports America
February 15, 2019
BREAKING
Football
Time to read: 3 min
SBC joins sporting world with InsiderSport.com
January 24, 2019
BREAKING
Events
Time to read: 2 min
Global sports expert Jaap Kalma to drive SBC’s Betting on Sports America
December 18, 2018
BREAKING
Events
Time to read: 3 min
SBC Sponsorship Forum drives Betway’s Deportivo Alavés deal
August 14, 2018
BREAKING
Marketing
Time to read: 2 min
LV BET moves Ekstraklasa to Polish football with Wisla Kraków
January 19, 2018
BREAKING
Events
Time to read: 4 min
Betting on Football puts the World Cup in the spotlight
January 19, 2018
BREAKING
Betting on Football
Time to read: 6 min
Jaap Kalma: SBC Sponsorship Forum - Why Football Sponsorship can make a positive difference in 2018
January 11, 2018
BREAKING
Events
Time to read: 3 min
Three exclusive new events for Betting on Football 2018
December 13, 2017
BREAKING
Events
Time to read: 3 min
Super Early Bird offer for Betting on Football 2018
October 25, 2017
BREAKING
Events
Time to read: 4 min
Betting on Sports puts operators and affiliates on the road to Russia 2018
August 31, 2017
BREAKING
Events
Time to read: 4 min
More than 120 operators confirmed for Betting on Sports 2017
August 29, 2017
BREAKING
Marketing
Time to read: 2 min
#bofcon2017 – Exploring marketing value outside of the Premier League
May 4, 2017
BREAKING
Events
Time to read: 3 min
Betting on Football addresses latest developments in Italian betting market
April 13, 2017
BREAKING
Events
Time to read: 3 min
Top European football clubs sign up for Betting on Football 2017
March 13, 2017
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1
Andy’s Burnham down the bookies as Makerfield by-election sets Betfair record
2
Betfred becomes latest to cool operations in Irish market as it takes “temporary pause”
3
Entain may call time on Central and Eastern Europe business
4
Former CEO of BetVictor launches 21.com with aim of becoming top-three operator worldwide
5
Starmer’s resignation and Burnham’s favourable odds give UK bookies a lot to consider
6
Messi and Modrić promote Kalshi as Instagram posts highlight scale of prediction markets
7
Entain calls for action over illegal World Cup gambling promotions on UK social media
8
Is the UK’s under-16 social media ban a win for online bookmakers?
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“A gap between confidence and reality” - Entain fires back at illegal gambling on social media
June 22, 2026
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June 17, 2026
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Dutch government to put final nail in online gambling advertising coffin
June 12, 2026
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Entain demands UKIPO intervene on unlicensed gambling trademarks
June 11, 2026